How to Use Live Interaction Technology to Promote Attendee Engagement

Jennifer Yim Meeting Industry Innovation

The events and meeting planning industry is constantly changing. As a planner, it is important to know what the newest trends are so that we can provide the most ideal attendee and client experience possible. We’ve compiled a list of 5 of the newest and most innovative ways to promote attendee engagement while using technology!

1.Audience Response Systems
Audience response systems enable attendees to respond and interact with the speakers and each other from their own smartphone, tablet, or other device in real time. Generally, they offer two main features: live polling and live questions. If the audience response tool relies on WIFI, check the venue bandwidth to ensure it is sufficient.

2. Slidesharing
Slidesharing tools allow content from the speaker to be shared to an attendee’s own device, enabling them to follow along the presentation in real life. Using a slidesharing tool may reduce the need to provide additional HD screens around the room. WIFI is vital for slidesharing tools and it is a contract requirement from some app providers. This may also require charging stations.

3. Social Walls
Social walls provide a stream of updates generated from a specific hashtag or keyword. For example, your event hashtag displayed on a large screen for all of your attendees to see. They can display a feed from a private network. For instance, a discussion from within an event app or real-time content from social media. This would require a laptop, projector or HDTV, and connecting cables (HDMI or VGA). You may need to add on additional screens or provide an additional laptop and a switch to change seamlessly between presentations and social media feeds.

4. Photobooths
Photobooths capture pictures and selfies from your event. Photobooths encourage easy social sharing. It’s best to position the photobooth near all of the action to ensure it gets sufficient traffic and attention. This would require access to power and a reliable wired or wireless internet connection.

5. Microphones
There are fun and innovative microphones on the market today which empower the audience to have a voice and request their input. Examples include throwable microphones, microphones operated via the audience’s smartphones, and microphones incorporated within voting keypads. It is imperative to provide clear instructions to your attendees on how to properly operate the microphone function on their phones or voting keypad. Ensure throwable microphones have an ‘automatic automute’ feature for during the ‘flight’. If using an audience response app, the speaker’s mobile device must be plugged into the PA system via a 3.5mm audio jack, or similar connection. The presenter and audience need to be connected to the same WIFI network.


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